Strengthen advertising campaigns with WAYPOINT, our unique contextual technology that elevates advertising segmentation.
What do we mean by WAYPOINT?
- Real-time user-engagement signals
- Page level intelligent
- Utility-driven
- Calibrated & enriched
- Hyper-relevance at scale
Example Segmentation
Finance Themes
- ESG Segment – News on the environment sustainable investing and researching clients with high ESG ratings
- Retirement Segment – An audience that is based on users researching both retirement related content and retirement related financial products
Market Conditions and Market Movements
- Volatility Segment – Real-time investor sentiment based on market volatility levels (VIX)
- Sector Segment – Inventory based on sector performance (Energy, Technology, Healthcare)
Research Behavior
- Market Cap Segment – Users that are currently researching a company within a specific market cap range
- ETF Holdings Segment – Users researching a company or security held by a specific ETF (SPY, QQQ)
Recent Researchers
- AI Theme Segment – Derived from users that have researched a company that offer AI as one of their product lines
- Sector Segment – Derived from users that have researched a company or security in a specific sector
- Anyone that has recently researched any securities in a defined symbol group
- Anyone that has recently researched a company that recently IPO’d